Women Increasingly Using Male Oriented Sites

Women have started increasing their presence on traditionally male oriented sites online. Today women are showing an increasing interest in areas such as sports, cars and technology, opening up interesting opportunities for advertisers as well as website content creations.  

Interestingly enough, online sports sites today show similar visitor patterns for females and males. The study by ComScore, published on MarketingCharts shows that among women, the reach is slightly less than 30% for 15-to-24-year-olds. It then grows to 30% for 25-to-34-year-olds, only slightly increases for 35-to-44-year-olds before it peaks at close to 40% for 45-to-54-year-olds and women 55 and up.

Looking at the male figures, the reach of sports site is slightly less than 40% for 15-to-24-year-olds and hits 40% for both 25-to-34-year-olds and 35-to-44-year-olds. It then surpasses 40% for 45-to-54-year-olds and stays virtually flat for men 55 and up. Slightly higher figures than what is recorded for women, but still not that far off.

Something that is still as it alwasy has been is the substantially higher amount of time that men spend on sports sites compared to women in every age bracket. The average total per month for men peaks at 70 minutes per month among 25-to-34-olds, a figure that is roughly double the average monthly time spent of women in that age group.

In online gambling a lot of the advertising is still somewhat male oriented. It will be interesting to see if this will be modified at all to reach out to sports interested females as well as to fit the gambling habits of the female punter.

Women More Expensive Than Men

This post starts off by stating a somewhat obvious fact, but women have conquered another area with regards to this and are now more expensive than men on Facebook.

Having looked into costs of advertising on various platforms for my day job, I realised that there is an element here that would be an interesting discussion for my blog as well. Apparently women in general are more expensive to advertise to than men when it comes to social media. I have heard that Women use social media more than men and are more community oriented in general, but now publishing platforms have really caught on to this and are charging more to reach these women. 

Facebook is a good example for this. The platform charges advertisers a CPC of $0.98 to reach women, but only $0,95 to reach men within the  US market. An interesting price difference. It would be very interesting to see further analysis on this and if the justification for this is that women end up spending more on Facebook than men.

In case anyone has any further research on this I would be very interested to read more!