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Games Women Play…

No, not those kinds of games! I am talking about computer games, video games, soft games, cash games, skill games… And any other form of entertainment online that you can get from the world of games; including console games, downloadable games or in browser games.

Within gaming and especially the marketing of games and gambling products, there has been a pink elephant in the room for over a decade. For the first few years noone really realised it was there, then people started noticing it little by little but most of the time it was ignored, but over the last few years more and more people in the industry have started to take notice and actually give it attention and visibility. I am of course refering to women who play games.

Women are moving online en masse, and in today’s world over 65% of online casual gamers are women. What is even more of a change to the typical view of the gaming demographics is that this woman is on average about 38 years of age, married with children and basically just looking for some “me time” and some entertainment online to fill that short moment with. Games have turned into an early evening escape from reality and are giving women the chance to add some excitement to a normal evening.

This massive and growing group of women gamers have been ignored for a long time.  I dont mean from a product point of view as women do not need specially designed, different games than men do, they have simply not been acknowledged as being a large target group for the games industry. So in what way have women been over looked then? If we look at the top 10 most popular games of the times, women and men show surprisingly similar patterns in which games prove popular. What women have missed out on (or maybe been spared from) is the advertising. This demographic target group has largely been left out from main stream advertising and been left to their own devises to find the suitable channels for this type of escapism.

And this is exactly the aim of this blog; to follow the trends in marketing games and gambling to women; to follow the trends of the players to see where they are and what they are doing; and to show appreciation to the games, companies and brands that are providing women with the best platform where to find all of this.

And on that note I will round up for now as I have to head to work. But I would like to leave you with the wonderful quote by Robert A. Heinlein in which he managed to capture the essence of the world of games:

“Of course the game is rigged. Don’t let that stop you – if you don’t play, you can’t win.”

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