Home > Gambling Online, Marketing, marketing to women > Women Increasingly Using Male Oriented Sites

Women Increasingly Using Male Oriented Sites

Women have started increasing their presence on traditionally male oriented sites online. Today women are showing an increasing interest in areas such as sports, cars and technology, opening up interesting opportunities for advertisers as well as website content creations.  

Interestingly enough, online sports sites today show similar visitor patterns for females and males. The study by ComScore, published on MarketingCharts shows that among women, the reach is slightly less than 30% for 15-to-24-year-olds. It then grows to 30% for 25-to-34-year-olds, only slightly increases for 35-to-44-year-olds before it peaks at close to 40% for 45-to-54-year-olds and women 55 and up.

Looking at the male figures, the reach of sports site is slightly less than 40% for 15-to-24-year-olds and hits 40% for both 25-to-34-year-olds and 35-to-44-year-olds. It then surpasses 40% for 45-to-54-year-olds and stays virtually flat for men 55 and up. Slightly higher figures than what is recorded for women, but still not that far off.

Something that is still as it alwasy has been is the substantially higher amount of time that men spend on sports sites compared to women in every age bracket. The average total per month for men peaks at 70 minutes per month among 25-to-34-olds, a figure that is roughly double the average monthly time spent of women in that age group.

In online gambling a lot of the advertising is still somewhat male oriented. It will be interesting to see if this will be modified at all to reach out to sports interested females as well as to fit the gambling habits of the female punter.

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